Maybe there’s a reason “upsell” has become a dirty word—and it might be your fault.
Service Writing Tip: Justify Your Recommendations
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Our Contributors
Jonathan Roth
Jonathan has been a technical writer for Dorman for over a decade. If you’ve read any Dorman instructions instead of chucking ’em, he’s the guy who wrote them. He has also worked on the Dorman Helps benefit car show since 2013. Prior to writing for Shop Press, he was a freelance entertainment writer for the Allentown Morning Call, The Aquarian Weekly and two.one.five magazine. His dream car is a Tri-Five Chevy.
Mike Principato
Mike has been writing for and about the auto and heavy truck industries long enough to remember when Pontiac actually believed that the Aztek would save their brand and no self-respecting truck stop had a salad bar. He’s lost count of the number of vehicles he’s owned, fixed, reviewed, or conned an unsuspecting manufacturer into letting him drive. His work has appeared internationally everywhere but on your coffee table, and invariably reflects his irrepressibly nerdy fascination with highly engineered machinery of every kind. In Shop Press, his sworn mission is to help readers discover that same magic behind the seemingly mundane.
Mike Apice
Mike has been a long time photojournialist based out of Philadelphia. One day he walked into Dorman Products. They gave him a camera and said, “Shoot this part,” and almost 22 years later he’s still shooting. He’s seen a lot of changes in and around the automotive world, but is still a devoted manual transmission driver. He appreciates the stories each car and each driver has, and enjoys showing those stories in his photography.
Nick D’Alessio
Before coming to Dorman, Nick ran his own shop specializing in high-performance Japanese vehicles which he still owns and operates today. He holds a degree in electrical engineering, and holds certification as a Master Technician through the ASE. He began his career as a field service engineer for Bombardier Transportation working on projects like the SEPTA M4 train and AMTRAK Acela High speed train. Well-versed in fabrication and welding, you can find him performing complex try-ons, building on-vehicle test fixtures or test harnesses, or hosting Dorman product and original content videos.