Shop Press

Shop Press is the news and idea hub for everything related to working on cars and trucks, focusing on repair, technology, and wrenching lifestyle.

From the creative minds at:


Hot Off the Press

The pros (and more than a few cons) of chrome

My Shop Press colleague Lemmy and I have had an ongoing debate about chrome. Since I’m a lover of antique cars, particularly Tri-Five Chevys, you can guess that I’m a pretty big fan of chrome. I think it makes any car look luxurious and stylish. Lemmy, on the other...

PSA: Make sure your Loctite isn’t fake!

Loctite’s threadlocking compounds are used by automotive professionals everywhere to secure critical fasteners. Unfortunately, Loctite's popularity has resulted in a wave of counterfeit products that can look remarkably like the real deal. Everything from the bottle,...

TECHNICIAN CHALLENGE: Can you identify these dash lights? (VIDEO)

Description Think you know your dash lights? Shop Press contributors Keith, Miriam, Chris, and Greaser try their best to identify all kinds of lights, symbols, and indicators. Some are easy, others obscure, and a few are even fakes. How many can you identify?

Dash warning lights: feature or bug?

Warning lights are something we’re all familiar with—all too often, they’re the reason a customer steps into your shop. Mechanics of a certain age will remember a time when the phrase “idiot light” was used to describe a dash light. The derisive term referred to the...

PSA: Check that cabin air filter

Most of us know that we should change the filter in our home heating and air conditioning system monthly, but why? What does it do? The role of the filter is twofold. First, it traps dirt, dust, pet dander, pollen and other allergens and helps keep the air you’re...

Boomerang business cards: a quick sales tip

by | Apr 21, 2022

My first job writing service was at a now-defunct Goodyear/Kelly-Springfield tire dealer. The way my commission was structured, I didn’t make very much money unless I sold a lot of tires. But when I sold a lot of tires, money came pouring in—my per-tire cut went up, and I also got a bonus on service I sold. It was very much a chicken-or-feathers-for-dinner scenario. One of the guys who showed me the ropes, Steve, taught me a trick I’ll pass along to you: the boomerang business card.

Simply, if Steve was going grocery shopping or to the mall or fishing, he’d park far away and walk to the place he was visiting. Invariably, a car or two would have worn or dry-rotted tires. Steve would slide a business card out of his pocket and stick it under the vehicle’s wiper blade.

A business card with a note under a car's wiper blade.

It only takes a moment, but a couple returning boomerangs can really augment your sales numbers. Photo by Lemmy.

I started taking that a step further and writing a little note on the back explaining what I saw, and maybe leave a little discount offer. (I could see this being effective for bodywork and windshields, too—anything where the part needing replacement is clearly visible.) Suddenly, just as Steve told me they would, my business cards started coming back—the boomerang. The best part was when a sale would come in on my day off; I was earning money when I wasn’t even in the shop!

It was just a little trick that Steve taught me, but it paid off in spades. Some months where I was “on the bubble” for sales, a boomerang or two would come back to me, and I could avoid that feathers dinner.

Give it a try—it’s not very expensive or difficult and is a great way to build a relationship that starts off with you looking out for someone, customer or not.

The articles and other content contained on this site may contain links to third party websites. By clicking them, you consent to Dorman’s Website Use Agreement.

Related Articles

Shop Press Comment Policy

Participation in this forum is subject to Dorman’s Website Terms & Conditions. Please read our Comment Policy before commenting.

Notify of
Oldest Most Voted
Inline feedback
View all comments

Get Articles In Your Inbox

Subscribe to receive a monthly email summary of our latest Shop Press stories.

Shop Press

I agree to the above privacy statement and T&Cs

Thanks! You're now subscribed.