Shop Press

Shop Press is the news and idea hub for everything related to working on cars and trucks, focusing on repair, technology, and wrenching lifestyle.

From the creative minds at:

FEATURE STORY

Hot Off the Press

Are You Properly Checking Hub Bearings For Wear? (VIDEO)

Description The old “grab the wheel and shake” test you may have used for tapered bearings doesn’t apply for the hub bearings found on most of today’s vehicles. Pete Meier explains how a dial indicator is necessary for a true wear check.Related Videos

Efficiency is the Name of the Game

Someone once told me that successful auto repair is a game of inches. But in our fast-paced, ever-evolving industry, inches are no longer accurate—we need to hit the bullseye every time. Margins are tighter, technology is advancing rapidly, and customer expectations...

Misfire Cause–ASE Practice Questions (VIDEO)

Description Technician A is diagnosing a misfire. He states that a misfire is caused by a fault in the ignition system and that new plugs and coils will repair the problem. Technician B says that a misfire is detected when the ECM detects a variation in crankshaft...

A History of the U.S. Presidential State Car (Part 2)

In Part 1 of this piece, I traced the history of the U.S. presidential state car from the beginning to the Kennedy Lincoln Continental. In this part, I’ll pick up with President Lyndon Baines Johnson’s state car and continue to the present day.1967 Lincoln Continental...

Why Wheel Fastener Torque Matters More Than You Think (VIDEO)

Description If you’re still using torque sticks and impact power to install lug nuts and lug bolts, it’s time to reconsider. Pete Meier explains why the torque wrench is the only correct tool for the job … and what can go wrong when you don’t use one.Related...

A History of the U.S. Presidential State Car (Part 1)

The U.S. presidential state car (aka "The Beast", "Cadillac One", "First Car", and codename "Stagecoach") is an unmistakable symbol of our nation’s executive branch. Since we had a presidential inauguration this year, I thought it would be a good time to look at the...

Dead Battery? (Video)

Description With dozens of electronic control units on automobiles built in the last 25 years, incidents of battery drain caused by an ECU that will not turn off when it is supposed to are on the rise. Tracing the ultimate cause can be made easier, though, if you know...

Check Engine Light On?

Diagnosing an illuminated check engine light (CEL) is something professional technicians do on an everyday basis. The key to a correct diagnosis is following a logical diagnostic process and gathering the information you need to isolate and repair the cause. The...

Boomerang business cards: a quick sales tip

by | Apr 21, 2022

My first job writing service was at a now-defunct Goodyear/Kelly-Springfield tire dealer. The way my commission was structured, I didn’t make very much money unless I sold a lot of tires. But when I sold a lot of tires, money came pouring in—my per-tire cut went up, and I also got a bonus on service I sold. It was very much a chicken-or-feathers-for-dinner scenario. One of the guys who showed me the ropes, Steve, taught me a trick I’ll pass along to you: the boomerang business card.

Simply, if Steve was going grocery shopping or to the mall or fishing, he’d park far away and walk to the place he was visiting. Invariably, a car or two would have worn or dry-rotted tires. Steve would slide a business card out of his pocket and stick it under the vehicle’s wiper blade.

A business card with a note under a car's wiper blade.

It only takes a moment, but a couple returning boomerangs can really augment your sales numbers. Photo by Lemmy.

I started taking that a step further and writing a little note on the back explaining what I saw, and maybe leave a little discount offer. (I could see this being effective for bodywork and windshields, too—anything where the part needing replacement is clearly visible.) Suddenly, just as Steve told me they would, my business cards started coming back—the boomerang. The best part was when a sale would come in on my day off; I was earning money when I wasn’t even in the shop!

It was just a little trick that Steve taught me, but it paid off in spades. Some months where I was “on the bubble” for sales, a boomerang or two would come back to me, and I could avoid that feathers dinner.

Give it a try—it’s not very expensive or difficult and is a great way to build a relationship that starts off with you looking out for someone, customer or not.

The articles and other content contained on this site may contain links to third party websites. By clicking them, you consent to Dorman’s Website Use Agreement.

Related Articles

Shop Press Comment Policy

Participation in this forum is subject to Dorman’s Website Terms & Conditions. Please read our Comment Policy before commenting.

Subscribe
Notify of
guest
2 Comments
Newest
Oldest Most Voted
Inline feedback
View all comments

Get Articles In Your Inbox

Subscribe to receive a monthly email summary of our latest Shop Press stories.

Shop Press

I agree to the above privacy statement and T&Cs

Thanks! You're now subscribed.