I recommended these things left and right to people who had the narrow run of Wranglers they fit, and installed quite a few of them, too. Some were sold after the original failed and made a racket, but most I recommended prematurely. Left unchecked, a damaged unit would often wipe out the corresponding cam gear, which sends the cost of the repair skyrocketing. Let’s also not forget about the crank/no-start condition or intermittent P0016 codes that might be generated by this part. And of course, there’s the wrecker that transports this now-dead vehicle to your facility; that’s not free. Customers will wind up funding these additional, related issues if the problem is not rectified.
Now I’ve mentioned all this because situations like these helped me write better estimates. Bigger, yes, but also more helpful. Look, repair always sells; that’s why they call it an RO. The car comes in with a problem and the customer usually has already decided to spend at least something before arriving at your counter.
Preventative maintenance is harder to sell since there is often no acute problem, but customers who have been through the wringer will happily pay to avoid costly and inconvenient unplanned repairs. (You know who these customers are. You see them all the time, and they happily authorize anything you recommend. They are the lifeblood of our businesses; the steady clients who keep our families eating.)
But what about preventative repair? It’s practically an untapped market, but it’s positively ripe to mine for additional dollars for your till. And it’s a perfect recommendation for three types of customers:
- The aforementioned person who is willing to loosen the purse strings to avoid being sidelined unexpectedly
- An automotive enthusiast who loves his vehicle
- The businessman who can quickly calculate the value of a vocational vehicle not running—a business owner, a traveling salesman, a real-estate agent, or a fleet manager
All of these customers can easily understand the value of repairing the problem before it actually becomes a problem. And in the case of the last two customers, how better could you possibly demonstrate your automotive expertise? “Hey, I’ve seen this movie and I can tell you how it ends. Let’s short circuit the tow truck driver and the huge bill I’ll hand you to clean up this mess later and just go with a planned, known cost right now or in the very near future.” What customer won’t feel like you’ve got his back after hearing that?
So your homework is to become sensitive to repair patterns. We all know a few of the common offenders—Subarus frying CV boots, Fords spitting spark plugs, and Nissan CVT failures come to mind. Spend some time on the not-yet-dead automotive forums and social media that concentrates on repair. See what other shops are seeing.
Keep an eye on common failures on specific vehicle platforms and let your customers know what they are (and more importantly, what you can do to prevent them from succumbing to them). Even if the end result is a vehicle owner who wants to go home and do a little research, you can bet the reciprocity effect will kick in. Mark my words—if the customer does indeed decide to pay for the suggested repair, your shop will get the business.
Don’t turn down the opportunity to talk vehicles with a customer—even some idle, innocuous chitchat about problems common to this vehicle or that one make might just be you soft-selling your customer on a repair. Don’t be surprised if your customers—and your techs and your boss—thank you.