Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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HOT OFF THE PRESS
The Folded Paper Era and Beyond: Giorgetto Giugiaro’s Iconic Design Journey
Giorgetto Giugiaro influenced everything from groundbreaking supercars to beloved city vehicles.
Is It Ever Safe to Reuse Torque-to-Yield (TTY) Fasteners? (VIDEO)
Pete Meier explains why these single-use bolts should always be replaced for safety and proper function.
Do You Survey Your Customers, and How?
Customer satisfaction surveys should be clear, concise, and targeted.
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SHOP STUFF
Auto care news and advice you can use.
Maximum Voltage Reading – ASE Practice Question (VIDEO)
Technicians debate using the min/max function of a digital voltmeter to test the battery and charging system on a customer’s vehicle to determine if the alternator has failed. Who is correct?
Add or Delete These Simple Parts to Help Customers Save Money
Use it or lose it. Looking for an easy way to win over your customers that they’ll enjoy every time they drive? Look at their vehicles from a hypermiler’s perspective.
Are You Properly Checking Hub Bearings For Wear? (VIDEO)
Pete Meier explains how a dial indicator is necessary for a true wear check.
Efficiency is the Name of the Game
Four proven ways to run a tighter ship at your shop.
Misfire Cause–ASE Practice Questions (VIDEO)
Technician A is diagnosing a misfire. He states that a misfire is caused by a fault in the ignition system and that new plugs and coils will repair the problem. Technician B says that a misfire is detected when the ECM detects a variation in crankshaft speed.
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SHOP STUFF
Auto care news and advice you can use.
PSA: Be Safe With Carburetor Cleaner, Too
Is carb cleaner actually more dangerous than brake cleaner?
Why Wheel Fastener Torque Matters More Than You Think (VIDEO)
If you’re still using torque sticks and impact power to install lug nuts and lug bolts, it’s time to reconsider.
A History of the U.S. Presidential State Car (Part 1)
The commander-in-chief’s road transportation, from Pierce-Arrow cars to the Kennedy Lincoln Continental.
Dead Battery? (Video)
Diagnosing the cause of a battery drain can be a challenge today.
Check Engine Light On?
Grab a generic OBD-II scan tool and take these first steps to turn it off and keep it off.
VIDEOS
Are You Properly Checking Hub Bearings For Wear? (VIDEO)
Pete Meier explains how a dial indicator is necessary for a true wear check.
Efficiency is the Name of the Game
Four proven ways to run a tighter ship at your shop.
Misfire Cause–ASE Practice Questions (VIDEO)
Technician A is diagnosing a misfire. He states that a misfire is caused by a fault in the ignition system and that new plugs and coils will repair the problem. Technician B says that a misfire is detected when the ECM detects a variation in crankshaft speed.