Looking for an easy way to win over your customers that they’ll enjoy every time they drive? Look at their vehicles from a hypermiler’s perspective.
In case you haven’t heard the term before, the hypermiling community is obsessed with optimizing their vehicles’ fuel economy. This world of homemade streamliners may not be mainstream, but the primary goal of minimizing fuel/charge consumption is appealing to any customer dropping a daily driver off at your shop.
Look at this this way: If your drive to work could cost three to five percent less for a small price or maybe none at all, why wouldn’t you make those changes? Many of your customers might not have the skills or ability to improve their vehicle’s efficiency. They might not even realize that small modifications or missing parts can have a profound impact on fuel economy. Best of all, they don’t have to take your word for it. A simple before/after comparison of the vehicle’s fuel economy average should be plenty to really impress your customers.
Note: Fuel economy and efficiency gains/losses vary wildly from one vehicle to another, as do the driving habits of “the nut behind the wheel.”