Why you should use standard operating procedures for customer communications.
Everyone likes informative, interesting, or funny social media accounts. Here are a few entertaining ones about cars and the people who repair them. And don’t forget to follow us, too, at the following accounts:
MotorCity Mechanic
https://www.instagram.com/motorcitymechanic
https://www.youtube.com/@MotorCityMechanic
MotorCity Mechanic makes car repair videos for YouTube, and his Instagram is a good place to get a preview of his upcoming videos or just peruse some interesting related info, like this valid point about dangerous ball joint threading, due to drivers trying to make a certain size rim and tire combo fit their vehicle.
ChrisFix
https://www.instagram.com/chrisfixit
https://www.youtube.com/@chrisfix
ChrisFix also makes car repair videos for YouTube, although he makes videos on other related topics as well, like how to replace your entire driveway and what it takes to race a $500 car for 24 hours. He promises daily updates on his Instagram, where he also posts about drifting his Mustang and mechanic memes.
Mechanic’s Life
https://www.instagram.com/mechanics.life
Mechanic’s Life is an Instagram account dedicated to mechanic and car memes. As with most accounts of this nature, it’s a meme aggregator and they’re good about crediting the original poster. So following this account will lead you to other similarly-themed accounts, if you’re looking for more shop humor like this possum popping out of a car in the shop.
Rodswapper
https://www.instagram.com/rodswapper
Rodswapper is “Instagram’s original hotrod and customs swap meet.” If you’re looking for some old cars that can be had for cheap and fixed up, or if you just want to look at photos of them and drool over what you could do to fix them up, this is the account for you. Personally, I’m a fan of this 1932 Ford Tudor sedan body.
Garage 54
https://www.youtube.com/@Garage54ENG
For something a little different, Garage 54 is an account from Russia that specializes in “what if” and “why not” mods and experiments, such as this attempt to cut a head gasket out of copper sheet.
SuperFastMatt
https://www.youtube.com/@SuperfastMatt
https://www.instagram.com/superfastmatt
SuperFastMatt is an automotive engineer who has worked for Tesla and NASCAR. He has videos on preparing a Toyota 4Runner for overlanding, putting a motorcycle engine into a car, off-roading impractical vehicles, as well as general videos discussing the automotive industry. His Instagram account is also a good follow for additional mechanic-related photos and videos.
Vice Grip Garage
https://www.youtube.com/@ViceGripGarage
https://www.instagram.com/vicegripgarage
https://www.facebook.com/vicegripgarage
Vice Grip Garage features budget builds, rescues, and how-tos for classic cars and trucks, muscle cars, rat rods, motorcycles, and even tractors. Their Instagram and Facebook accounts are also good follows for more restorations.
South Main Auto Repair
https://www.youtube.com/@SouthMainAuto
https://www.instagram.com/southmainautollc
South Main Auto Repair is a small town three bay shop in upstate NY where they repair domestic and foreign cars and light trucks. Their YouTube channel includes videos highlighting the day-to-day work they’re doing, from a 2015 Cadillac ATS 2.5 Luxury engine replacement to fixing a 2010 Nissan Rogue that keeps blowing the fuse for the marker lights. Their Instagram has additional photos and videos from what’s shown on their YouTube channel, including this photo from the Cadillac engine replacement.
Eric the Car Guy
https://www.youtube.com/@ericthecarguy
https://www.instagram.com/ericthecarguy
https://www.facebook.com/EricTheCarGuy
https://twitter.com/EricTheCarGuy
On Eric the Car Guy’s YouTube channel, he covers everything from how-to auto repair to installing vehicle mods to build a killer street machine. He features content focusing on engines, engine performance, automotive electrical, brakes, suspensions, transmissions, HVAC, vehicle mods, and more. His Instagram, Facebook, and Twitter accounts are also good follows for additional info on his YouTube videos or other posts that mechanics can relate to, like losing 10mm sockets.
Humble Mechanic
https://www.youtube.com/@HumbleMechanic
https://www.instagram.com/humblemechanic
https://www.facebook.com/HumbleMechanic
Humble Mechanic is a YouTube channel from a master certified VW tech about cars, car parts, and DIY videos. He also does videos for aspiring mechanics on how to get started. His Instagram and Facebook are also good follows for additional photos or videos related to his YouTube videos, or other mechanic-related content, like this pet peeve about hood cables.
Dorman Partners
In the interest of disclosure, please note that Dorman Products has business relationships with the following accounts.
Stay Tuned
https://www.hagerty.com/media/series/stay-tuned
https://www.instagram.com/tangelo96
Tony Angelo is a former pro drift racer and stunt driver, the former host of “Hot Rod Garage” on MotorTrend, and frequent contributor to the show “Roadkill.” His own video series “Stay Tuned” started out on YouTube, but recently moved to Hagerty Media.
In the Shop
https://www.youtube.com/@InTheShop
Nathan Ruest has been an automotive and diesel technician for 16 years. On his YouTube channel, he teaches viewers to fix cars and trucks or posts videos from car shows, like the Dirty South Showdown.
Six Speed Official
https://www.instagram.com/sixspeedofficial
https://www.tiktok.com/@sixspeed.official
Aamir is a mechanical engineer whose Instagram and TikTok shows engine rebuilds, how to prep a car for drag racing, how to replace valve covers, and more.
@sixspeed.official Trick question…it definitely would 😌@peakauto @bluedefofficial #peaksquad #peakpartner #miata #mx5 #carguy #cargirl #diy #learn #nhra #dragrace #carmods #projectcar #jdm #euro #hemi #americanmuscle #dragstrip #johnforce #dragcar #mechanic #fix ♬ Bossanova Jazz - Bossa Cafe en Ibiza
If you know of other quality mechanic-related social media accounts that I missed, tell me in the comments!
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