Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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Mechanics React: Dorman techs react to customer car care issues (VIDEO)
Mechanics React: Dorman techs react to customer car care issues (VIDEO) Description Nick and Lemmy, both Dorman employees and mechanics, sat down to watch a few internet videos and try their hands at diagnosing over the phone. The results were as humorous as they were...
What’s the next big powerplant fad?
Some engine styles aren’t always in fashion, you know. As technology stamps its way down the path of progress, things change, and what worked yesterday doesn’t always work today. Engines were fairly staid for a long time, and depending on when your life started, what...
How long should a car last?
Have you priced a car recently? The Monroney sticker on every car has a bigger number at the bottom each year, but since COVID-19 disrupted supply chains, it seems that prices have really gone haywire. According to Lendingtree, the average car loan is 69.7 months in...
Can we please update the Check Engine light?
If you have a cell phone in your pocket, your “phone” app probably has an icon that looks like an old-timey handset, like you’d find on a corded phone. That icon, of course, works best for those who understand that link. However, more often I am seeing an icon which...
A sheep at the wheel: what I learned at the Ford ST SUV Experience
I used to disdain any microprocessor-driven automotive add-on that by default encouraged unfocused, irresponsible, or just downright idiotic behavior behind the wheel. Just another nail in the coffin of the can-do-ism that made America great, huffed I. Had parallel...