Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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Can we please update the Check Engine light?
If you have a cell phone in your pocket, your “phone” app probably has an icon that looks like an old-timey handset, like you’d find on a corded phone. That icon, of course, works best for those who understand that link. However, more often I am seeing an icon which...
A sheep at the wheel: what I learned at the Ford ST SUV Experience
I used to disdain any microprocessor-driven automotive add-on that by default encouraged unfocused, irresponsible, or just downright idiotic behavior behind the wheel. Just another nail in the coffin of the can-do-ism that made America great, huffed I. Had parallel...
13 of the craziest motor sports you can find on YouTube
Ever since motor vehicles were invented, people have been racing them. And, seemingly right after that, people started coming up with creative and crazy ways to race them. Recently I was hanging out in the Dorman garage and we started talking about (and of course...
Are stainless cars (finally) having their moment?
In case you missed it during Super Bowl LVI (like I did) or haven’t heard about it since, the DeLorean was officially reintroduced with a 15-second commercial during the game. Here, let’s take another look at it! One of the unique aspects of the original DMC DeLorean...
What kind of car is that? A primer on esoteric body styles.
We all deal with various body styles daily. I remember asking, “Lumina car or Lumina van?” in my salad days on the parts counter because I badly needed to know the body style for things like, say, a set of wiper blades. We all know the easy ones—sedan, convertible,...