Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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A low-tech favor you can perform for every customer (and yourself)
In the modern age, it’s plenty easy to pull a vehicle’s service history; even the smallest shops have implemented shop management software. Paper tracking has become less and less important as time has marched on. Similarly, customers are less and less likely to keep...
The TPMS tool that pays for itself
If you’re a regular Shop Press reader, you’ve met Chris before. (He’s hilariously identified some dash lights and also is better at identifying auto parts by feel than anyone else I know.) I’ve worked here for a while, but his tenure bests mine. The other day we were...
How do you inspect a serpentine belt for wear?
Performing a visual inspection of a car part is usually the first step in assessing its condition. In the case of the serpentine belt, any sign of physical damage to the belt means the belt should be replaced, and may indicate the need to more closely inspect the...
How to use a refractometer
I used to feel real dumb when I didn’t know what a tool was. After fixing things for a bit, I have come to learn that there are a lot of specialized tools and the only dumb thing is not learning about them. So when Dorman Trainer Pete Meier showed up recently with a...
Transfer cases: Married vs. divorced FAQ (VIDEO)
There is a paucity of divorced transfer cases fitted to vehicles traversing the roadways in 2024. In fact, some technicians—especially younger ones—aren’t even aware a setup beyond the married arrangement exists. If you’re unfamiliar with them, our own Technical...