Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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The worst cars are the best classrooms
In my line of work it helps if you like cars. It helps even more if you love ‘em. Which I do, and far more than they deserve to be loved as inanimate objects. That misplaced affection—along with the fact that I bore easily—also helps explain why I’ve had so many....
March Automotive Horoscopes
Aries: The rhythm in your current workflow gives stability and predictability. Don’t lose it! Your service writer will have plenty of work for you soon. Lean on your focus to plow through your list of tasks, and use any down time to organize your personal space. You...
TECHNICIAN CHALLENGE: The Mystery Box
TECHNICIAN CHALLENGE: The Mystery Box Description So much in the repair world relies upon feel—but it’s not so often you don’t have sight to aid you in your work. Watch as a few Dormanites attempt to identify auto parts using just the sense of touch and...
Your customers are using their HVAC systems wrong
“Hey, you. Yeah, you driving with your windows all fogged up on the inside. I’ll betcha 10 bucks there’s one setting on your ventilation system—you know what, let’s make that two—that you’re using completely wrong for the conditions you’re driving in.” You probably...
Let’s hear it for the mighty roach coach
Forget about tangy Korean short rib tacos, succulent Maine lobster rolls, and decadent softball-sized cupcakes. Before taking up residency in hip neighborhoods around the country, food trucks were just an easy way for hard-working folks to get a hot bite quickly;...