Over-the-air (OTA) microtransactions could be seen as a benefit to customers, but lack of communication thus far is not creating that perception.
Automakers borrow the worst thing from modern video games: microtransactions
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HOT OFF THE PRESS
What are the sockets and wrenches you can do without?
There are definitely useless sizes. Or are there?
The surreal appeal of steel wheels
Why does a set of steelies on the right vehicle hold such allure?
The fastest way to remove a Woodruff key (VIDEO)
Watch as Lemmy demonstrates the fastest, easiest way to remove a Woodruff key using a common tool that might surprise you. Give it a try next time!
ABOUT SHOP PRESS
Shop Press is the news and idea hub for everything related to working on cars and trucks, focusing on repair, technology, and wrenching lifestyle. With interesting stories from around the world, features on creative people and solutions, and all kinds of other stuff that’ll make you use your mind and your hands.
SHOP STUFF
Auto care news and advice you can use.
Pulse width modulation and automotive lighting
Once the most basic of circuits, the humble lamp has also progressed.
Can the flat rate system work better for a team?
Turning all jobs into team efforts promotes knowledge transfer to the less-experienced techs, who pay tuition in physical labor.
Boomerang business cards: a quick sales tip
Here’s an easy guerilla marketing trick to get your customer counts up by selling on your days off.
What kind of car is that? A primer on esoteric body styles.
Everyone knows about sedans and pickups, but what about shooting brakes and pony cars? Here’s an incomplete guide to the rarer designs on the road.
Take it from a moron like me: giving customers advance notice of preventive maintenance works!
Giving customers like me a heads-up about recommended maintenance will help us, and yourself.
Want to contribute an article to Shop Press?
Are you a wrench and a writer? A counterperson and a communicator? A service writer and a scribe? Get paid to share your experience and expertise with thousands of Shop Press readers.
SHOP STUFF
Auto care news and advice you can use.
Shop Profile: Top Auto Center
Just when you thought The Golden Rule was out of style, this independent repair shop and used car sales center proves otherwise.
Serviceability Hall Of Shame: CDJR batteries
Who puts a battery in a fender? Quite a few mechanics, that’s who.
Is it OK to plug a tire? (VIDEO)
Some sources say you should never, ever plug a tire … despite the fact that trained professionals have been doing it for decades. We debate.
The real history behind the fake turboencabulator (VIDEO)
Turning absurdly specific jargon into a joke isn’t a new idea, but that didn’t stop us from turning it into an April Fools’ joke.
Whaddya call two hybrid Toyotas?
Latin is a language, as dead as it can be/It killed the ancient Romans, and now it’s killing me.
VIDEOS
Your customers are using their HVAC systems wrong
It’s up to you to tell them why.
Should a customer bring parts?
How does your shop weigh the risk and reward of customer-supplied parts?
There really are a ton of automotive door styles
Largely supercar fare, wild points of entry have no shortage of variety.