The struggle is real for many of your customers.
Five ways repair shops can address the rising costs of car ownership
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Can the flat rate system work better for a team?
If you’ve been working in an automotive shop for longer than about fifteen minutes, you know what the flat-rate system is and how it works. The system promotes some behaviors and disincentivizes some others—for better or for worse. Over the years, I have become pretty...
Boomerang business cards: a quick sales tip
My first job writing service was at a now-defunct Goodyear/Kelly-Springfield tire dealer. The way my commission was structured, I didn’t make very much money unless I sold a lot of tires. But when I sold a lot of tires, money came pouring in—my per-tire cut went up,...
Take it from a moron like me: giving customers advance notice of preventive maintenance works!
My colleague Lemmy recently talked about breaking down ROs into three easy boxes. Now I’d like to focus on “Box Two” from his list from a customer perspective. I’m the type of person who doesn’t read my vehicle owner’s manual from cover to cover. I...
Break down ROs into three boxes
“Every time I walk into this place, you guys clean me out for a few grand.” I’m sure you’ve heard some variant of that if you’ve written service. Part of the reason is that the value of preventative maintenance is just lost on some vehicle owners. (“Don’t try to...
Holistic healing works on cars, too
Holistic seems to be a buzzword that’s (over)used in medicine. From a medical diagnosis perspective, that word may cause you to roll your eyes, but not a bad way to think about automotive diagnostics. If you work on a counter, approaching repair holistically helps...