Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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Take it from a moron like me: giving customers advance notice of preventive maintenance works!
My colleague Lemmy recently talked about breaking down ROs into three easy boxes. Now I’d like to focus on “Box Two” from his list from a customer perspective. I’m the type of person who doesn’t read my vehicle owner’s manual from cover to cover. I...
Break down ROs into three boxes
“Every time I walk into this place, you guys clean me out for a few grand.” I’m sure you’ve heard some variant of that if you’ve written service. Part of the reason is that the value of preventative maintenance is just lost on some vehicle owners. (“Don’t try to...
Holistic healing works on cars, too
Holistic seems to be a buzzword that’s (over)used in medicine. From a medical diagnosis perspective, that word may cause you to roll your eyes, but not a bad way to think about automotive diagnostics. If you work on a counter, approaching repair holistically helps...
Want to get kids interested in trades? Start with their school science fair.
While their interest in learning a skilled trade continues its precipitous decline, American youth and young adults seemingly cannot break eye contact with their phone screens. Coincidence? I think not, and humbly offer all parents a suggestion to help alter the...