Here are some outlandish—and not so outlandish—examples of mechanic and dealership TV commercials.
Commercials That Make Technicians and Dealers the Stars of the Show
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When NOT selling helps business
When I was a wee sprat in my first automotive job selling service, I was beleaguered by a tech in the shop who wrote thorough, lengthy estimates. He would occasionally blow up at me for not selling enough, going so far once as to accuse me of not even trying to sell...
How to choose a memory saver tool for cars and trucks
As vehicle electronics become increasingly complex, the humble memory saver tool has gone from a convenience to an absolute necessity for maintaining power to vehicle systems while the battery is disconnected. Memory saver tools have changed over the years, too, and...
Fuel pump designs are changing. Do you know what kind of fuel pump you’re troubleshooting?
Whether you used a fuel pressure gauge or relied on the Fuel Rail Pressure PID on your scan tool, a reading of zero when testing fuel pressure is a bad thing. What are your next steps? Do you jump the relay to see if the pressure builds? Do you use an amp probe and a...
Battery date codes are painfully unstandardized and you’re better off without them
While diagnosing an electrical issue last week, I suspected that the battery was tired. The terminals were banged up, the case was covered in grime, and the manufacturer’s decal was peeling and faded. It barely passed a quick health check, so I started looking for a...
The most important fluid in the car and how to test it.
Of all the fluids a vehicle needs, the brake fluid is arguably the most important. Inspecting your customers’ brake fluid is vital to the continued safe operation of the braking system. It’s a service you should perform not only when you’re servicing the brakes but as...